Category Archives: Digital communications

‘My PRstack 2’ book – a guide to using digital tools

By Abha Thakor Want to use more digital tools in communications, but don’t know where to start? The second #PRstack book helps improve public relations workflow and support practitioners’ professional development. The book features 48 guides to help public relations professionals add to their digital PR skills. It is available both as an e-book and… Read More »

The future of digital engagement

The future of digital engagement The future of public relations will include: an evolved form of broadcast media, communications professionals harnessing data, and the creation of experiences which can provide real life outcomes. This was the conclusion of a panel exploring how engagement will change in future years with the use and development of digital technologies.The event highlighted key points… Read More »

Impact of digital on public service ethos

Has public service ethos changed with the advance of technology, online services and the ‘Digital by Default’ agenda? This question lay at the heart of a local digital panel debate comprising senior central and local government representatives. The motion debated was: ‘This house believes that the ethos of public service will be destroyed by the… Read More »

PR in 2015

The CIPR has published its #PR2015 Guide exploring trends and issues affecting public relations in this year. It invited senior practitioners to produce contributions for the book on challenges, predictions and learnings which could help the profession and organisations they work with in 2015. On page 23 and 24 Abha Thakor, together with colleagues from the… Read More »