Research and usage
This curated guide and research summary is provided by researcher Abha Thakor and Non Stop News UK for shared learning and professional development. It features just some of the items she has recently recommended in talks, training and social media. They have been selected to aid understanding and dispel misinformation, as well as to encourage the positive use and thinking for both Machine Learning and Artificial Intelligence.
Abha is an advocate for ongoing professional development for her institutes. This list is regularly updated to encourage greater understanding and as a CPD resource list. Most of the items featured on this page relate or have potential for marketing, communications and PR.
Usage. This page and other forms of this guide are subject to copyright restrictions and intellectual property of researchers and journalists referenced. This document is also part of an academic research project being conducted by Non Stop News UK. Permission to reproduce or store this list in part or whole is required prior to storage or republication. Please respect others’ work and research that is shared for CPD.
AI Read of the Week recommendations
Here is a selection of Non Stop News UK’s recommended reads on #AI and #MachineLearning .
Good discussion and thinking points for managers and communications practitioners for their CPD. Points can also be used to help dispel myths on the technology and its uses. Getting practical about AI by Kirk Borne.
Women in AI
Just some of the women researchers, developers and writers working in artificial intelligence.
Video featuring Kathryn Hume explaining the basics of AI (Entrepreneur, August 2019). Kathryn is the VP of Product and Strategy at Integrate.ai
‘FAQ about AI by Hanan Salam’ (Medium, July 2019)
‘Become AI ready, jobs of tomorrow, new skills, career opportunities’ by Hanan Salam (Medium, July 2019)
‘Artificial intelligence – is it worth the risk?’ by Marisa Tschopp (Medium, July 2019)
Women in WI is a global community of women in Artificial Intelligence seeking to help close the gender gap in this area.
Deep Learning and #AI
Those who have worked or heard me speak on this before will know this is my go-to recommendation for both those new to the area and wanting to start planning research and impact of using artificial intelligence. McKinsey’s feature on AI frontier applications and the value of deep learning (2018)
AI and game playing
If it has an algorithm then let’s build an AI version!
AI and the Rubik’s Cube
The traditional way to solve a Rubik’s Cube showing how algorithms play a part (Lifehacks, Pinterest)
There are now almost daily challenges appearing across the world on ho to solve this challenge using automation. Worth a read is Dan Maloney’s article on the Self-solving Rubik’s Cube (Sept 24, 2018).
University of California’s Irvine algorithm beats human record for solving Rubik’s Cube. 1.2seconds, 20 moves. (July 17, 2019). The University programmed DeepCubeA, a deep reinforcement learning algorithm. It said the algorithm “can find the solution in a fraction of a second, without any specific domain knowledge or in-game coaching from humans. This is no simple task considering that the cube has completion paths numbering in the billions but only one goal state – each of six sides displaying a solid color – which apparently can’t be found through random moves.”
Senior author Pierre Baldi, UC Irvine distinguished professor of computer science, said on the University website: “The solution to the Rubik’s Cube involves more symbolic, mathematical and abstract thinking, so a deep learning machine that can crack such a puzzle is getting closer to becoming a system that can think, reason, plan and make decisions.”
Google and its so described ‘super human’ game playing AI (Nova, Dec 6, 2018)
Internet of Things
An article often recommended to clients and workshop attendees by Non Stop Business Support to better understand the Internet of Things (#IOT). What is IOT (Wired)
AI in accessibility
Many of the items featured here have benefits for aiding access and reducing barriers for those with health accessibility needs. In this section, ideas and projects which have a potential benefit for use in communications will be highlighted.
Improvements to visual maps in Machine Learning to help reduce ambiguity for those with colour blindness (Google AI, August 2019). This article explores rainbow false maps used in algorithms in computer vision applications.
Research on how devices can track hand movements and recognise gestures in real time to improve VR’s receptiveness and accurately identify sign-language words. Google researchers write about how the “ability to perceive the shape and motion of hands” is vital in improving user experiences of technological domains and platform. They detail its usage to “enable overlay of digital content and information on top of the physical world in augmented reality”. (August 2019)
Nov 2018. Alexa, Amazon’s AI personal assistant, is now available on Windows 10 computers. You can already use the Alexa app on Android, mobile ios and the range of Echo units produced by Amazon.
Earlier in 2018, the integration plans for Alex and Cortana were announced.
AI in the environment
This podcast by Eye On AI features Google Scientist John Platt (@johnplattml on Twitter) on how Machine Learning can be used to find economical zero-carbon energy sources and reduce the negative effects associated with climate change. (August 2019)
AI in health
How AI and robotics are changing healthcare (American Medical Association July 7, 2019)
AI #algorithm that claims to beat the human brain (The Express)
AI in marketing
Voice output of text messages, emails, blurb and press releases
Abha Thakor writes
Do you consider how your emails sound? It is a must with AI and voice technology, as well as for your audiences who may be using accessibility and screen reader equipment.
As a journalist in both print and broadcast, I was taught early on to read out our news stories. As a trainer, I feature examples of how articles are frequently shared by our readers over a pint in the pub, are part of breakfast conversation or are read to relatives as part of catch-ups.
Remember press releases and the marketing text you hope will be picked up by newspaper and web articles can also end up being spoken by broadcasters and through accessibility tools. Non Stop News UK’s research into online training and digital accessibility projects have found even greater value for reading aloud your article or marketing.
AI tools to play text and screen readers are becoming common use for train and bus commutes. They have been around for some time for accessibility too. They are cheaper to access with the developments in voice search and investment in virtual assistants from companies including Google, Microsoft, Apple and Amazon.
Thinking how your marketing copy sounds should now be part of the main checklist before publication. For marketeers, email marketing blurb is still copy and though may be received through an inbox, it may still be being read to a user.
Alexa updates mean marketeers must consider how emails sound not just how they look (MartechAdvisor, 2019)
AI in the media and research
Changing access to Transcription
AI transcription – examples include GoToMeetings. A useful review article on voice transcription by TechEmergence (September 2018)
AI in PR
The CIPR launched the #AIinPR panel in 2018 to explore the impact of AI on public relations practice and foster dialogue in the public sphere about issues related to Artificial Intelligence. Abha Thakor has contributed to various projects including its collation of AI-related tools in PR and to the previous PRStacks book series.
An introduction to AI in PR – Skills guide for CIPR’s AIinPR panel member Jean Valin (PDF). This is the first in a series published in July 2019.
AI talks and workshops
Hear the panel discussion from @TheAITalks on #ArtificialInteligence and Creativity (YouTube). Can #AI learn to be creative? An opportunity to look at #MachineLearning style professional development!
7 Dec 2018 Humans still needed in PR (PDF) according to an analysis of skills and tools in public relations published by the CIPR. Jean Valin led this project for the #AIinPR panel to help understand the impact of technology, specifically artificial intelligence, on skills in the profession.
AI in sport
AI and video
TikTok’s advancement in social media predetermines video content delivered to user through algorithms ‘observing’ users’ preferences. It requires users to complete watching a video before it opens another and provides replay as an automatic. Interesting analysis on the Chinese video app, TikTok, by Shuhan Yu (UX Collective, March 2019)
Books featuring AI
‘Hello World: How to be Human in the Age of the Machine’ by Hannah Fry (Transworld Digital)
Explanation of Machine Learning and where it differs from AI. These terms are often incorrectly used interchangeably. This book also offers some interesting case studies. ‘Prediction Machines: The Simple Economics of Artificial Intelligence’ by Ajay Agrawal, Joshua Gans and Avi Goldfarb (Harvard Business Press, April 2018)
If you are wanting to understand the fundamentals well of how your organisation can start to use algorithms or influence your board’s thinking on AI, this is a good place to start. ‘Human + Machine: Reimagining Work in the Age of AI’ by Paul R Daugherty, H.James Wilson (Harvard Business Press, March 2018
An exploration through cognition in ‘AI and Future’ by Margaret Boden (Oxford University Press, 2016)
Voice search and shopping
Voice search allows users to speak search terms into a browser or app. This voice-enabled technology is now part and parcel of modern usage. Here are some of the ways users can access voice search and in some cases voice purchasing too. There are developments in both areas daily.
- Microsoft 10 operating system adds an AI-powered virtual assistant Cortana as part of its default installation
- Apple’s Siri has been around even longer and continues to evolve
- Google Assistant is making in-roads via its home hubs
- Google Chrome and more recently other browsers have a microphone symbol for users to speak their search term or find their product
- Alexa has an option for voice shopping / purchasing linked to users’ Amazon accounts
- YouTube’s voice search feature is now available on Android too
- Adobe’s advance into voice tech in 2018
- Google’s Voice Access app, Oct 2018
Trends and personalisation of voice searches are incorporated into how devices and apps ‘learn’ users’ interests and popular terms. ML and AI are used as part of this.
Voice shopping by High Street chain Argos using Google Home (September 2018)
Voice search and SEO
Why voice search will dominate SEO in 2019 (Forbes, December 2018)
Voice search tips for YouTube on Android (Techboomers on YouTube, January 2019)
Mastering vertical search optimisation (Jim Wu, Search Engine Land, May 2018)
Write featured snippets for your website
‘Voice agents and interfaces will require many new marketing strategies’ by Barry Levine (April 2018). Good analysis of the NetElixr study and its suggestions for using featured snippets on websites which can be read by Google Home. Barry Schwartz writes about featured snippets and ‘Google’s new algorithm to better understand useful and timely information.’ (Search Engine Land, August 2019)
Building voice-controlled apps
Adobe’s move into this area as part of its stable for less technical users. Adobe purchased Saysspring Inc in 2018.
Copyright 2019 Abha Thakor